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Home » Blog » Digital Marketing Strategies for Restaurant Industry

Digital Marketing Strategies for Restaurant Industry

restaurants

Hey, in this blog I will give you the top digital marketing strategies for restaurants. Let’s first see how restaurant’s increased in the past few years.

While India has the largest number of youth who are fond of eating at restaurants, and also into trying new cuisine of every region, that’s why restaurants are seeing rapid growth from the last few years. But the other reasons for the growing restaurant industry are changing lifestyle, rise in nuclear families, more women stepping out for work. 

Digital marketing strategies for restaurants
Digital marketing strategies for restaurants

Amid the pandemic, the Hotels and Restaurants industry is the worst affected sector in India. For more detail, you can read covid-19 impact on restaurants. During the lockdown only essential services are allowed, that’s why restaurants suspend their operations.

The Size of the restaurant industry is approx. 4.2 lakh crore. While  this industry is further divided into 2 segments:

  • Organized restaurants
  • Unorganized restaurants

Organized restaurants account for 35% of the industry. Organized dine-in restaurants are at a loss of 40-50% due to the outbreak of the virus. This led to the closure of restaurants, job cuts, disruption of the supply chain. According to Crisil, the restaurant industry will take almost one year to bounce back.

To bounce back, the restaurant’s marketing plan is necessary so that it will help in making the business profitable. So, stay there. I am going to discuss some successful digital marketing strategies for restaurants that will give you results for sure. 

1.Make website for Restaurants

During the pandemic when everyone was locked at their home it’s essential to make your presence online. At that time the number of users increases who use a search engine for finding your product or service.

It is significant to have a website and it also increases your presence in the online world, and it is a sign of credibility. Your website needs to be functional, user-friendly so that users can find the menu, operational hours of your business, location. This will increase the chance that users will engage with the business.

2.Social media marketing 

If you are opening restaurants and not doing digital marketing to promote your business is like opening a business and not telling anyone. Even if you do the basics that every restaurant does, you will not get enough crowd. Or if you get enough crowd then also you can’t only rely on Word of mouth to promote your business. You need to do the right marketing to keep your business in existence.

Nowadays everyone is present in the online world, so it’s easy for you to create your brand presence in the online world. There are social media accounts where billions of people are present like Facebook, Instagram, Twitter, Quora, Pinterest, etc. In this way, you create visibility for your brand.

So you share your images on social media like:

Social media -Digital marketing strategy for restaurants
Social media -Digital marketing strategy for restaurants

Instagram

Instagram is a very important part of the social media presence where you put photos of delicious food with the trending hashtags to gain visibility.

Facebook

Posting Images of the new menu you offer with the links so that your customer can order online and visit your website from the link. Same you can do it on Twitter.

Pinterest

This is a platform of sharing images where you can connect with your audience by posting regular images.

3.Make a good content

Blog- digital marketing strategy for Restaurants
Blog- digital marketing strategy for Restaurants

As we know that content is the king in digital marketing. By writing good content for your business will help you in engaging the customers or it will inform the customers about the services you offer. This will help in improving the ranking of your website on SERP.

4.Customer Engagement

At this time, engaging with your target audience through online channels is a must, because a large audience is present there. There are many good ways to engage with your audience.

Video marketing of restaurants

Video marketing results in higher engagement of your target audience. Creating interesting videos by showing the food you offer, the ambiance of your restaurants, parties. Tag those people who visit your restaurants and ask them to reshape. Short videos on YouTube, Instagram, and Facebook are fun to watch and engage your audience.

Contest and campaigns

Doing campaigns on the various social media platform increases your visibility to your target audience and new audience also.

Remember, consistency in your strategies is a must to engage the audience. These techniques will help you in making your brand visible.

5.Google My Business Listing

List your Restaurants
List your Restaurants

List your business in Google my business listing. Google provides you some special features for listing your business called “local 3 pack”.

  • You can provide the contact number, so that customers can contact you directly.
  • Provide directions, if customers want to visit they can take help from directions.
  • Restaurant owners can upload their Menu, if they have Google My Business Listings.

6.Collaborate with influencers

Influencer marketing
Influencer marketing

In this Covid time, every industry is under pain. So many Restaurants are under collaboration with famous influencers. This is a great strategy to make aware your local audience that in this tough time you are running your business by maintaining hygiene.

7.Make your Restaurants local SEO powerful

Local Search Engine Optimization is very important for creating visibility of the restaurants locally. While doing local SEO it’s important to optimize your website and content and it includes your target locations.

Online reviews are also a great way to attract a large audience because people need assurance when it comes to trying new food places. When people search for restaurant business online, one thing they will always look at is the reviews.

8.Marketing your Reopening of Restaurants

After the government lifted the restrictions on the food industry, you should inform your audience about the reopening of your business.

  • Communicate with your audience, tell them about the safety measures you take and all the guidelines of the government.
  • Update your Website(Hours of Operations, etc.).
  • Inform about your online delivery presence so that customers can order from you.
  • Reciprocate, Reply, Reach out as much as possible.

Just posting images on social media is not enough, you must remember to engage with your customer. Take time to respond to the comments, queries, thank them for commenting or for sharing your post. Follow these simple tricks to engage with your audience and increase your traffic.

9.Share your experience

The past few months have been tough for restaurant owners, so in this tough time if you are supporting your staff, share this experience on your website, or through social media. This will help you in engagement or people and it will help in developing brand loyalty and they will feel emotionally connected with the brand.

10.Measurement and tracking

Restaurants analytics
Restaurants analytics

When you run an ad or do a campaign you should calculate your ROI from your campaign or ads, so you can do so by google analytics, Facebook pixel. This measurement and tracking help you in finding out your audience and helps in taking decisions from where you get most of the traffic.

Conclusion

As the cases turn to reduce and the economy slowly opens in phases, so in order to bounce backs. However, restaurants will get back on track using digital marketing strategies. Fortunately, we have many marketing strategies to make our restaurant’s presence better

I hope this short guide of digital marketing strategies of the restaurant industry will boost your chances of ranking and improve SEO.

The Indian foodservice industry is full of opportunities. The combination of rising income, increased internet users, online food delivery, these things will shape the industry in a different way. However digital marketing is also the most successful part of making your restaurant’s presence.

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