Instagram Reels makes you feel like you’ve walked into a high-end restaurant where your clothes, accent, and pronunciation can be criticized.
I hit myself in frustration every time I access Instagram’s Reels section. I make every exertion not to open it, yet I always end up there. The blatant display of exemption and the mono-cultural world of the so-called upper castes are two of the key causes for my aversion to the new Reels culture.
The Narendra Modi government banned the Chinese app TikTok in 2020. As a result, many innovators and influencers from marginalized communities have become digitally homeless. Since then, these so-called “digital refugees” have been attempting to find shelter in various apps. During this period, Instagram Reels has become one of the most popular sites for gaining fame and exposure. And at the same time, Instagram viewers also increased rapidly.
From celebrities to ordinary folks, everyone wants to try their luck on Reels in the hopes of becoming famous. As Andy Warhol allegedly remarked, “getting their 15 minutes of fame.” However, the influencer industry has grown in importance over the years as a result of social media. For many, social media celebrities can even provide a source of income. Regrettably, this sector, like any other economic domain, is a one-way street.
The Case for Early Adoption on Instagram
Instagram Reels is a new feature in the app that allows you to publish short video segments of up to 15 seconds.
Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which may appear to be a lot of content to produce if you want to maximize your Instagram audience.
However, just because every Instagram account has access to Reels doesn’t mean you should devote all of your time and effort to it right once.
If your target group is aware of Reels and is a regular viewer, you should explore this placement to attract new audiences, especially if the video has previously performed effectively for you on other Instagram spots.
However, not everyone has the time, money, or desire to create yet another form of content. So, if your present marketing is giving you amazing results, you might want to wait until Reels is more established. Keep in mind that as Reels grows in popularity, the algorithm may get more difficult to master. Being an early adopter can often provide you with an advantage.
Early adopters of Instagram Reels benefit from favorable exposure
When Facebook introduces a new feature to one of its platforms, it usually prioritizes content creation, and this is already the case with Instagram Reels.
Even when using the same or comparable content in other places. Users report better reach and interaction on their reels than other Instagram content.
It’s Simple to Make Instagram Reels
Video content frequently necessitates a significant time, financial, and production investment. Reels, like TikTok, are supposed to be short videos (maximum of 15 seconds). So they don’t require a lot of time and can be made just inside the app. While they’re quick to make, they’re also quick to consume. It allows viewers to learn more about you and your brand in less time.
The Content of Instagram Reels Is Permanent
Instagram already has a feature where you can make short films in Stories. However, reels have the bonus of being permanent material, whereas stories only last for 24 hours (unless you save them as highlights to your profile).
Because the content in reels is simple to make and engaging that’s why it helps in increasing Instagram followers. It’s a good idea to set aside time to create a variety of reels so you can have them on hand.
There’s still a long way to go before Instagram Reels provides businesses with everything they need to reach their target audience in a way that leads to sales.
However, if you’re aiming to build massive followers on Instagram, and increase brand exposure, early adoption of Reels as a content format could be beneficial.
Businesses that seize the opportunity to use Reels right now can help shape the future of content on the site. Hopefully establishing it as more than just a platform for individuals to “just dance,” as TikTok has perceived.
Reels is much more tempting to individuals who prefer to focus all of their time and work on one platform, but do you want to put all of your eggs in one basket? Is Instagram’s five placement options really enough to compete with TikTok? Is Instagram is more popular than that?
There are many unanswered questions, and only time will tell how small businesses, brands, and entrepreneurs might benefit from this positioning.
Reels will undoubtedly continue to push users to utilize Instagram with additional metrics and functionality upgrades in the way.