Marketing Strategies in Healthcare Industry:
1. Use consistent healthcare branding:
You need to figure out what your brand is all about. What’s unique about your healthcare network, hospital or medical practice? Is it the way you treat patients? Your family-friendly office ? A home—like environment ? There is at least one thing that makes your medical teams unique, and that’s what helps patients remember your healthcare organization’s name. This will boost our healthcare marketing strategy
It may take time to figure out what works for your brand. But eventually, your healthcare marketing strategy comes together smoothly because you learn how best to represent your brand with any marketing materials.
2. Evaluate the online patient experience:
A website is healthcare’s new front door. It’s the first thing patients often see, and if it’s not optimized according to user experience, it may be the last time a person considers your hospital or healthcare practices, or may visits your website.
Put yourself in a patient’s shoes. If someone were to land on any page of your site, would they know your practice’s location, or your medical practices multiple locations, and primary services in about 5-10 seconds? Would they be able to contact the right person quickly? Do the imagery and wording represent your healthcare clinic’s, or practice’s, average patient?
User experience is an important way in website design. But sometimes, designers are so focused on making the website look good, they forget to focus on the patient’s experience. We often find that websites need to be completely redone. However, it might help to make small changes, like positioning the “Contact Us” form higher up on the page.
So these above mentioned points we should do to evaluate the online patient experience better.
3. Build a responsive healthcare website:
A responsive website is one that automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed on a computer, tablet, your phone, or any mobile device.
It’s the norm [FYI: Google will mobile-first index all websites, including Healthcare websites, by September 2020] in website design today–but more than that, it’s something search engines are looking for when crawling any medical website to determine how and where you’ll rank.
Google cares about the user experience, and it will prioritize competitors who have a site optimized for mobile users. In general, responsive sites work best for the mobile digital healthcare experience.
But even if you currently have a responsive site, you should check that the both your content and imagery continue to load properly (and promptly!) on mobile devices.
4. Test site speeds:
Healthcare marketers who study user (prospective patients) behaviors online have proven that patients today are less willing to put up with slow loading times than ever before. It only takes 5 seconds to lose a prospective patient.
In fact, it’s another user experience (or patient experience) issue that may cause your medical or healthcare website to fall in the search engine results..
If load times are slow, speak to your web developer about ways to speed it up. And, another healthcare marketing tip, to remember check the site speeds of your competitors, within your “healthcare neighborhood”, or within you medical services niche.
5. Optimize for prospective patients search engine results:
Search engine optimization is a powerful tool for getting your medical practices or hospital network to the top of the search engines. However, it’s a lot more complex than most marketing professionals realize.
You cannot simply use the term “healthcare practice” 100 times throughout your website and hope to rank #1 on Google among doctors providing healthcare services in your area.
Why is Seo important for healthcare industry marketing
A large part of SEO involves using the right optimal phrases and keywords so that Google can understand your healthcare organization‘s websites and be sure you rank for the proper, relevant and pertinent healthcare-related search terms (e.g., medical conditions, healthcare professional treatment of any type).
But it also means using those terms naturally throughout your content, as Google cares about readability first and foremost. And this is only the beginning of healthcare marketing best practices for SEO, which also include:
- Having links pointing back to each page on your healthcare website.
- Gaining backlinks from reputable health sites.
- Managing your site index or sitemap.
- Claiming your healthcare website on Google My Business.
- Submit your site to Google.
6. Utilize PPC and display ads for Healthcare Marketing:
Paid advertisements that are laser-targeted to appear first for a set of search terms. With pay-per-click advertising (also known as PPC or paid search), you can manage your budget and decide what you’d be willing to spend to keep your site visible at the top of the search engines.
Your return on investment is clear and defined with both PPC ads and display ads that appear on the sidebar or top of other websites.
7. Leverage social media (the right way)
Too many hospitals and healthcare practices rely on organic social media for a large part of their digital healthcare marketing strategies. Organic social media means posting photos, updates, events, and more directly to Facebook, Twitter, or YouTube, and it’s a valid strategy to build your brand and let patients know what’s new.
Paid social media is about more than pressing the “Boost Post” button that appears when you post from your business page. Like PPC or display advertising, it involves strategizing and budgeting to target the audience you want.
8.Follow up with patient feedback in your marketing efforts
You can’t help it when patients have a poor opinion of your practice and leave reviews on outside sites such as Yelp. What you can do, however, is follow up with any patient feedback and show that you are working on the problem.
Sites like Yelp allow you to respond to patient feedback directly. With the right follow-up, patients may be motivated to update their review to let others know the problem was resolved in a timely fashion.
Reputation management should be part of any Healthcare Marketing strategy, but this doesn’t mean you should get defensive about negative reviews. It means upgrading processes and equipment and ensuring the best possible patient experience moving forward based on prior patient feedback.
9. Track your marketing strategy
You should continuously monitor how your medical marketing strategy pays off in terms of ROI. Each year, your Healthcare Marketing budget should adjust in terms of what you want to focus on this year, based on a careful study of your metrics performance analytics so far. There are many ways to do this type of tracking:
- Use a CRM (customer relationship management system) like HubSpot to track how patients engage with your marketing campaigns, via emails, call centers, or targeted landing pages.
- Use Google Analytics to find out what terms you rank for in the search engines, and which terms you’re missing out on.
- Track your pay-per-click campaigns by setting up Google AdWords.
- Use a HIPAA compliant call tracking system to see how paid advertising is paying off and to monitor your front desk.
10. Implement tech-enabled solutions
Implement tech-enabled solutions it is the future of healthcare industry
The digital revolution in healthcare is already in full swing. Digitally savvy patients want healthcare services at their fingertips. This is not only true for millennials. Baby boomers got more comfortable using tech-enabled solutions.
The importance of telehealth services
From health apps to telemedicine and alexa skills , there are plenty of ways to expand your patient base without investing a fortune. Oddly, as numerous as health apps are in the market today, not many come from hospitals include healthcare marketing strategy .
Some organizations use mobile apps to enhance clinical communication and workflows. But only 3 percent of healthcare facilities in the U.S. offer their own patient-facing apps.
The list includes Johns Hopkins Hospital, Mayo Clinic, UCLA Medical Center and Northwestern Memorial Hospital. These also happen to be among the best-rated hospitals and they consistently report the highest patient satisfaction.
The Healthcare Marketing Strategy has risen the use of telehealth apps
The Mayo Clinic’s app, for example, allows patients to request an appointment with their best specialists and view test results. For common ailments, patients can even get care within an hour, with only a few taps. What makes the app really useful to patients are their daily health news features.
Another tech tool you should consider as part of your digital marketing strategy? Telemedicine. This technology will allow you to deliver focused, one-on-one care to more patients; where and when they need it.
Right now, your physicians only see those patients who can afford to travel to them.
By incorporating telehealth services, your staff will be able to reach hundreds or thousands of others. We’re talking about those who live in surrounding rural areas, busy professionals and families with school-age children.
Here are some statistics showing patient willingness to embrace telehealth services:
- 60 percent of millenials support the use of telehealth to replace in-office visits.
- 74 percent of consumers say they are at least open to a virtual health visit.
- 83 percent of patients who have participated in a telehealth visit felt they received good quality care.
Last but not least, another hugely important hospital marketing trend in 2021 involves the use of voice search technology. Smart speakers are becoming a staple in most U.S. households: 39 million Americans now own a device like Amazon’s Echo, Google’s Home speaker.
Patients are more at ease speaking with their gadgets than ever before, which is exactly why hospital managers started using virtual assistants to enhance the patient experience. are experienced with healthcare marketing strategy.
Over 100 patient rooms at Cedars-Sinai in Los Angeles are currently equipped with an Alexa-powered platform called Aiva. Patients can ask Alexa to turn off and on their TV,
So these are some Healthcare Marketing Strategies
Some of the healthcare marketing agencies
A healthcare marketing plan is a vision-driven, strategic detailed document that’s meant to help facilitate the accomplishment of specific healthcare business objectives, mission, and goals over a given period of time (usually a fiscal year).
It brings together clear-cut objectives, tactics, systems, strategies, and an appropriate budget to help your business achieve its goals and deliver better-than-average performance.