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Home » Blog » Expertise in SEO with 8 Basic Steps

Expertise in SEO with 8 Basic Steps

SEO

Do you want to become an SEO expert?

I know it will be helpful as it is fascinating and in demand these days.

But the problem is you have no clue how to do it or from where to start or what actually is there in SEO.

Don’t worry this is a very easy guide written especially for you to learn SEO in 8 simple steps.

Before we learn about the steps let’s first look at what is SEO and what is an SEO expert.

Search Engine Optimisation (SEO)

SEO is a process that drives or improves the quality and quantity of traffic on a website. It helps in the better ranking of a webpage on the search engine result page (SERP). 

Nobody is an SEO expert. No matter how much we learn, there will always be room for more. For this very reason, you shouldn’t aim to be an expert but to know as much as you can. Be flexible to learn new things and be consistent. 

Steps to learn SEO 

Read these 8 simple steps to acquire knowledge about SEO

1. Learn how SEO works

Crawling, indexing and ranking are three steps that sum up the working of SEO. These three terms are most important to understand SEO. Crawling refers to when Googlebot visits your website, looks at the content of your webpage, and analyses it. 

Indexing refers to a process by which search engines organize the search and immediately give the result. The ranking is the numbering of the webpage on the search engine result page. Your page is considered most appropriate if it ranks in the top 3. Googlebot crawls through web pages and indexes them on the search engine page. 

2. Understand the ranking factors

Relevance

When you search for “Recipe of chicken biryani” on google. It will show you the recipes and not phones. It gives you the most relevant result too. Relevance has a lot more than this. The content on your website must also be relevant.

Originality

If your webpage has plagiarised content or it is copied from somewhere google will immediately catch you and will never let your website rank. Your content should be purely yours. It should be well written and easily understood.

Utility

The aim of Google is to show you the best results. That means you not only have to follow the guidelines but your content should be worth reading. 

You can’t know what is the best quality content without researching on the top-ranked page. So, the best action to take is to analyze these pages and know what’s good about them. 

3. Remember the 4 keys of SEO

It is essential to understand why and how these 4 keys are important. Let’s look at these main buckets

1. Keyword research

It refers to the process of looking for the most relevant words or phrases that people use to search for a topic on a search engine. 

2. Link building

It is the process of dropping your website’s link on a third-party website so that they can pass the link juice to your website. This ultimately helps to improve the ranking of your website.

3. On-page SEO

To attract more organic traffic on-page SEO is practiced. It includes the following

  • Writing meta title and meta description
  • Using keywords as per the need
  • Adding outbound links
  • Internally linking pages
  • Using alt tags for images

4. Analysis of page

To optimize the webpage, it’s important to analyze the result of your hard work. This can be done by following ways

  • Removing broken links
  • Noticing the number of people visiting your website
  • Improving bounce rate
  • Analysing the behaviour of your visitors
  • Improving page speed
  • Using canonical tags

4. Make a website

No matter how much you read about something, you’ll never be able to learn without practicing. So, stop whatever you are doing and start building your website first. 

To start your website

  • Choose a topic you are passionate about
  • Buy a domain and hosting
  • Launch a basic website
  • Start creating your content

You’ll learn the most about SEO by doing this. It’s definitely going to take time to observe and absorb new methods but by practicing you’ll soon become an SEO expert. 

5. Research the field

Initial research about SEO is not enough. You will have to dig deeper to enhance your knowledge. You need to stay updated to avoid using outdated techniques. SEO keeps changing so it is necessary to keep reading regularly about new changes in SEO. It will help you stay updated. 

6. Find what works for you

Similar to researching about SEO, you need to figure out which tools or techniques will work for you. You can choose the best ones for you only if you would have researched properly and you would know what all exists. You don’t have to use one tool or one technique, you can use a variety of these as per your requirements.

7. Take advantage of free courses

If you want to keep learning there are numerous free courses available online. You can visit them, choose a course, devote a few hours and learn it. They take your exam and give you a certificate for completing the course. 

There is no ending to learning. You can take advantage of more and more knowledge you gain. It will make you valuable in the market as people listen to knowledgeable people. You can also earn more by charging more.

8. Grow your network

Don’t stop yourself after learning about SEO. Grow your network by talking to other SEO professionals. You can connect with them through LinkedIn or join groups on LinkedIn. 

Broadening your circle will improve your credibility and enhance your knowledge. You can also speak at various conferences or take workshops in colleges. Look at your resources and start building your network.

Never Stop learning

So, to conclude, I would like to remind you that no knowledge is enough and learning never stops. Google keeps launching updates, in order to thrive, you will have to keep changing with the online environment. Keep providing relevant content to users. Go to conferences, attend meetups, watch videos, listen to podcasts. There are so many ways to keep learning. 

Don’t stop, don’t give up, and be patient.

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