The advent of the internet has revolutionized our lifestyle, especially after the launch of artificial intelligence. It has left its mark on almost every aspect of our life. The field of marketing and commerce is also not unaffected. This blog will discuss this new facet of marketing called “Digital Marketing,” and it’s future in this digital world.
It refers to the component of marketing which utilizes the internet and other digital technologies such as laptops, mobiles, and other digital media platforms to promote products and services. This is accompanied by the increasing use of online shopping platforms in place of the conventional method of visiting physical shops and then purchasing goods. With the increasing influence of technology in our lives, the significance of digital marketing is continuously increasing.
Digital Marketing involves a lot of tools such as
Search Engine Optimization(SEO)
SEO techniques help improve the visibility of business websites and brand-related content for common industry-related search queries. It helps the brand’s website to rank better on the Search engine result page (SERP).
Social Media Marketing
Social Media platforms such as Instagram, Facebook, Twitter, and YouTube have become major platforms for marketing and spreading brand awareness. It also helps brands to communicate with their customers and attract new ones.
Publishing informative and attractive content in advertisements is increasingly becoming essential as companies and brands compete with each other. It is essential for brands to produce unique content.
Many brands practice marketing by sending emails to their registered customers. These emails can be regarding and new product/service launch or they can contain some discount coupons. It’s just another way to attract more consumers and retain the present ones.
Fact about artificial intelligence
With technology improving rapidly, AI is already playing a significant role in the world of Digital Marketing. In 2018, Salesforce conducted a survey that showed that 51 percent of marketers are already using AI. This number is expected only to increase in the future.
Why is artificial intelligence so popular?
It provides machines with the ability to analyze data and make relevant decisions just like humans. It helps to streamline the process and reduce the workload on humans.
This increases the efficiency of any process and leaves people with more time to focus on other important tasks.
Apart from increasing efficiency and helping in time management, AI has various other benefits as well.
Benefits of artificial intelligence
Since the products are automated based on instructions, artificial intelligence helps in increasing productivity. It also helps with content curation as it is capable of understanding which content performs better.
Enhances user experience
AI can study the patterns of content visited by a user and then show content according to their preferences. This makes sure the right content reaches the right audience. With increasing convenience, there is an increasing chance of users making a purchase.
Since they do not need to rest, AI automated customer care services can provide service even outside working hours.
Predictive Analysis for Effective Marketing
AI often makes the task of guesswork in various decision-making steps easier through a series of prediction analyses and algorithms. This helps the decision-making authorities in making high success probability decisions.
AI can also help in predicting future outcomes with the help of predictive analysis algorithms.
AI provides the option to track the reaction to specific content, thus allowing the organizations to plan their course of action instantaneously. It also compares the responses to various types of content and tells which kind of content is best/worst received by the audience.
Artificial intelligence through Chatbots
AI Chatbots have made it easier for organizations to communicate with their customers. It is also responsible for bringing the shift from one-to-one to one-to-many communication systems.
It also makes it easier for companies to communicate with their customers more frequently, thus providing better services. AI chatbots are also not restricted by languages and thus enable the option of providing services in more than one language.
The future: humans or artificial intelligence
With each passing day, the technologies supporting AI-related services are only improving. This indicates that the influence of AI in the field of digital marketing is only going to increase.
In the near future, we may expect AI to play a significant role in the decision-making as well as product-promoting policies of any company. And it is only going to add to the convenience of the customers.
You can refer to this video for examples of AI.